Automotive

Don’t underestimate the power of mobility platforms. With digital interfaces in play, urban transport solutions will be delivered and consumed as a service in the future, accelerating the shift away from personal-vehicle ownership. They will also bring order to the plethora of mobility offerings, each with its own app, that are available today in many cities. And cooperation among different mobility players will be the key to their success.

The experience of buying and owning a car has never been seamless—or digital. But as customers of a global carmaker will soon discover, it can be. The carmaker is using agile principles and practices to create a best-in-class digital buying and ownership experience for individual and commercial customers.

Digital disruption in the automotive industry has created enormous opportunities for automakers, but to keep pace with change in the digital era, companies must modernize. For Renault, a French automaker with roots that reach back to 1898, the imperative to innovate is in its DNA. That doesn’t mean it’s easy.

Emerging modes of transportation—and the evolving models for using them—promise rapid, drastic change. Pollution could be eliminated. People could untether housing choices from the high cost of owning a car and from limited public transportation options. Transportation companies could sell entirely new offerings in entirely new ways. Governments could deliver entirely new services. Tomorrow’s realities in mobility demand investments in vision and strategy today.