Tip of the Day: Define and Drive Your Personal Brand and Product

Tip of the Day: Define and Drive Your Personal Brand and Product
A Brand Called You

Personal branding is about everything you do: every job, every social and personal endeavor will define who you are and what you can offer in the next step of your career.

It really comes down to you have two options:

1) Drifting, reacting and letting your job define your personal brand.

2) Drive it, and be aware of how every position, every job and every experience is shaping you as a product and your personal brand.

If you are not paying attention and not working towards a firm goal, by the time you realize it, you may find yourself with scattered building blocks of knowledge and experience that are no where close to being aligned to where you wanted to be.


At Alder Koten we help our clients acquire, develop and transition talent through services such as Executive Search, Project Recruitment, Talent Development and Outplacement.

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About Alder Koten

Alder Koten helps shape organizations through a combination of research, executive search, cultural & leadership assessment, and other talent advisory services. Our recruiters and executive search consultants bring to the recruiting process an in-depth understanding of the market conditions and strategic talent issues faced by clients within their particular industry. Our leadership consultants provide advisory services that are crafted to be collaborative, responsive, pragmatic, and results oriented. Focused on expanding the capabilities of the organization through talent.

Silvia Flores serves as Managing Partner of Brakston Grey, a division of Alder Koten that focuses on high potential professionals and managers on a development path for executive positions, and is a member of the firm’s maquiladora, and supply chain & operations practices.